At-el-ier: Fr. [a-tel-yey] noun, a workshop or studio, especially of an artist, artisan, or craftsman.

At Brand Atelier, the focus is on the art of small business.  My name is Candice Caldwell, and I use my decade-plus of experience in the start up trenches to help entrepreneurs and managers realize the full potential of their businesses.  Like any great artist or craftsman, I bring analysis, technical know-how, and strategic vision to the table.   I thrive on crafting brand-centric strategies for small business rockstars.

Are you a small business rockstar?  Small business rockstars share a few important qualities:

  • Passion for their business
  • Sense of Purpose in fulfilling customers’ needs
  • Desire for growth in the enterprise
  • An understanding that relationships matter

If you need clarity, purpose, direction, and solid strategies to reach your goals, you’ve come to the right place.